Bellwether
Bellwether is a high-end women's clothing boutique located in Sewickley, Pennsylvania.
As the previous Social Media Manager at Bellwether, I created content for the boutiques Instagram, Facebook, and TikTok while also managing and updating the website weekly. Creating content includes photography, videography, graphics, copy, etc. while staying within the brands aesthetic / vibe.
*Please note: the content I created on @bellwethersewickley from 2019 - 2023 has been deleted*
From static images, video content, to product promotional posts, I've written copy for hundreds of Instagram captions and photographed most of the posts for Bellwether. After my addition to the social media team, Bellwether's Instagram content has seen an increase in organic engagement.
February 2022 to April 2022 insights:
Accounts Reached: +103%
Acccounts Engaged: +44.6%
Followers: +3.9%
Below, you'll find some of my social media posts that have been praised for matching the brand's aesthetic.
While staying on top of Instagram, posting on Facebook is another form of social media that is utilized. Although I do not see much engagement on this platform, I still feel that it is just as important to post. Facebook Shop plays an extremely important role for online sales and will drive consumers to buy online faster and easier.
My duty as Social Media Manager was to add the merchandise into Facebook Shop once a week so the boutiques Facebook & Instagram pages are up to date on it's newest available arrivals.
More Photography
